Privacy Policy

Who We Are

Elegância Brazilian Salon (“we”, “us”, “our”) operates the website https://eleganciabs.com (the “Site”) and our related booking and messaging channels (e.g., WhatsApp). We are located in Bnaid AlGar, Kuwait City, Kuwait.
Contact: admin@eleganciabs.com | +965 56548998

Scope

This policy explains how we collect, use, disclose, and safeguard personal information when you:

visit or interact with our Site,
submit Meta lead forms or website contact forms,
message us via WhatsApp, Instagram, Facebook, or phone,
book or receive services at our salon.

If you do not agree with this policy, please do not use the Site or submit your information.

Information We Collect

Information you provide directly

Contact details: name, phone number (including OTP-verified numbers on Meta forms), email.
Service details: hair history/condition, requested services, appointment preferences, notes you submit.
Communications: messages and attachments sent by WhatsApp, Instagram, Facebook, email, or forms (e.g., photos of your hair, inspiration references).
Account details (if any): username, saved preferences.

Information collected automatically

Device/usage data: IP address, browser type, device identifiers, pages visited, time on page, referral URLs.
Cookies & similar technologies: please see “Cookies & Tracking Technologies” below.

User-generated content (comments & media)

Comments: When visitors leave comments, we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string (hash) from your email may be sent to Gravatar to check if you use it. The Gravatar privacy policy is available at https://automattic.com/privacy/. After approval, your profile picture is visible to the public next to your comment.
Media uploads: If you upload images to the Site, avoid images with embedded location data (EXIF GPS). Visitors may download and extract location data from images on the Site.

From third parties

Advertising & social platforms: Meta (Facebook/Instagram), Google (e.g., Analytics) may provide insights/aggregated data about ad performance, audiences, or interactions, according to their own policies.
Partners & processors: booking, messaging, analytics, or hosting providers may process data on our behalf.

How We Use Your Information

We use personal information to:

Provide and improve services: respond to inquiries, deliver consultations, schedule appointments, perform services, and tailor recommendations.
Communicate with you: via WhatsApp, phone, email, or social messaging regarding your requests, bookings, reminders, or updates.
Marketing (with consent or as permitted): send salon updates, offers, and campaigns; measure and improve ad performance.
Security & compliance: detect and prevent spam, fraud, and abuse; comply with legal obligations; enforce our terms.
Analytics: understand Site usage and improve user experience, content, and campaigns.

Legal bases (EEA/UK users): performance of a contract, legitimate interests (e.g., responding to inquiries, salon operations, security), consent (where required), and compliance with legal obligations.

Cookies & Tracking Technologies

We use cookies and similar technologies to operate and improve the Site.

Comment convenience cookies: If you leave a comment, you may opt-in to saving your name, email, and website in cookies for one year.
Login cookies (if accounts exist): Temporary cookie to check if your browser accepts cookies; additional cookies may store login and display preferences. “Remember Me” keeps login for two weeks. Logging out removes login cookies.
Editor cookies: If you edit or publish, a cookie with the post ID may be stored for 1 day.
Analytics/ads cookies: We may use Google Analytics, Meta Pixel/Conversions API or similar tools to measure visits and ad effectiveness and build retargeting audiences.

You can manage cookies via your browser settings. Blocking cookies may affect Site functionality. To manage interest-based ads, use your platform settings (e.g., Facebook Ad Preferences) or device ad settings.

Embedded Content from Other Websites

Articles on this Site may include embedded content (e.g., videos, images). Embedded content from other websites behaves as if you visited the other website directly. These sites may collect data about you, use cookies, and track your interaction with embedded content (including if you are logged in to those sites). We are not responsible for external sites.

Lead Forms & WhatsApp

Meta lead forms

If you submit a Meta (Facebook/Instagram) lead form:

We collect the fields you provide (e.g., name, phone, service preferences). If OTP is enabled, your phone may be verified by one-time passcode.
We use this data to contact you, provide a consultation, share price ranges, and schedule appointments.
We may import your lead into our CRM or secure spreadsheet to manage follow-ups.

When you contact us on WhatsApp:

Your messages, media, and phone number are processed by WhatsApp according to WhatsApp’s Privacy Policy.
We use the information to respond, request reference photos, confirm appointments, and provide aftercare information.

You can opt-out of marketing messages at any time (e.g., reply STOP on WhatsApp or email us).

Analytics, Advertising & Social Tools

We may use:

Google Analytics to understand Site usage and performance.
Meta Pixel/Conversions API to measure ad conversions and build retargeting audiences.
Facebook/Instagram, TikTok, YouTube embeds for content and interactions.

These providers have their own privacy policies and may process data outside your country. You can limit personalized ads via your account settings with each platform.

Who We Share Your Data With

We share personal information only as needed to provide services and operate the Site:

Service providers/Processors: hosting, analytics, ad platforms, messaging, email, CRM, and security/spam filtering.
Payment/booking providers (if used): to process deposits or manage appointments.
Legal/Compliance: if required by law, regulation, or to protect our rights, users, or the public.
We do not sell personal information.

How Long We Keep Your Data

Comments: retained indefinitely to recognize and auto-approve follow-ups.
Leads & booking records: typically up to 24 months after last interaction (longer if needed for legal/accounting, or shorter upon request where applicable).
Accounts (if any): user profile data is stored while the account remains active. Users may view, edit, or delete their information (except username).
Technical logs/cookies: retained per operational needs and cookie lifetimes.

We will keep data only as long as necessary for the purposes above or as required by law.

Your Rights & Choices

Depending on your location, you may have rights to:

Access, correct, or delete your personal information.
Object to or restrict certain processing.
Withdraw consent where processing is based on consent.
Data portability (receive a copy of your data).
Marketing opt-out (e.g., WhatsApp STOP, unsubscribe links, or email us).

To exercise rights: email admin@eleganciabs.com with your request and proof of identity. We may need to verify your identity before acting on requests.
EEA/UK users: you may also complain to your data protection authority.
California users: you may have additional rights under state law.

International Transfers

We may process and store information in countries other than where you reside (e.g., via global cloud and platform providers). We take appropriate measures to protect personal information in line with this policy.

Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure; please use the Site and messaging channels with appropriate care.

Children’s Privacy

Our services are intended for individuals 13+. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact admin@eleganciabs.com and we will delete it.

Where Your Data Is Sent

Visitor comments may be checked through an automated spam detection service and other security tools.

Changes to This Policy

We may update this policy from time to time. The “Effective date” shows when it was last revised. Continued use of the Site after changes means you accept the updated policy.

Contact Us

If you have questions or requests about this policy or your data, contact:
Elegância Brazilian Salon
Bnaid AlGar, Kuwait City, Kuwait
admin@eleganciabs.com | +965 56548998